n. the art or act of giving enough information to start a job, but not enough to finish it. See also: teaboy.
Pack of PR
n. anything you like, everything you need or nothing at all. See also: The Big Idea.
Paranoia
n. a form of mental disorder aggravated by constant delusions that the gnome in the computer is picking only on you and that the unremitting,… read more
Alison Haynes
Alison Haynes: Client liaison, accounts, features. Beloved by management for smiling face and phrases like “we should tweet that” Favourite Occupation on a Sunday Morning:… read more
PR Budget
n. 1. Challenge issued by clients to account managers. 2. Fictitious sum of money. See also: Largesse, Reality Check.
PR-Fu
n. practitioners claim this as the noblest of the martial arts. Involves copious amounts of blood, sweat, tears and toilet roll. See also: The Dung… read more
Dung Fandango, The
n. famous PR-Fu move whereby protagonists heave brown material at a fast-moving revolving object before running for cover. See also: PR-Fu.
Silence
n. the space between the full stop and the closing of quotation marks. Abstention from communication by word of mouth, even when sitting in the… read more
Spell Checker
n. irritating little gnome that lives inside the computer. Gets its rocks off by criticising your every stylish flourish, however small, yet deliberately ignoring many… read more