Refrigeration manufacturer shows latest bakery products
Stand S251, Hall 3, Foodex, NEC Birmingham, 16-18 April 2018
Chocolate’s an unusual choice of finish for a fridge, but visitors to Foodex 2018 got to see a fully functioning chocolate covered counter refrigerator on stand S251. It was shown alongside some of Williams’ latest bakery equipment including its energy-saving Crystal retarder prover and stylish Gem pastry chiller.
The retarder prover cabinet, the Crystal RPC1T, incorporates user-friendly DoughMaster control technology and uses intelligent steam generation to reduce energy wastage. Meanwhile automatic temperature control ensures the product remains in perfect condition. Williams developed the Crystal range specifically for bakers, so models accommodate 18” x 30” trays. Alongside the retarder prover Williams showed a Crystal refrigerator cabinet.
The chocolate fridge created a buzz – especially as it was used by expert chocolatiers who demonstrated their craft on the stand. In fact the fridge was a Jade two-door counter and, contrary to appearance, it’s just as robust as any other Williams product, thanks to its stainless steel construction. The striking chocolate exterior comes courtesy of Williams’ Chameleon service, which uses a vinyl wrap to turn a fridge or freezer into just about anything – from a brick wall to a work of art to a block of chocolate.
The Chameleon vinyl meets all food hygiene requirements, is heat resistant from -40°C up to 140°C and has been awarded a BI fire rating. “Chameleon has the ability to make a stunning point of sale statement that will really catch the customer’s eye and help generate business,” says Martin Laws, Williams’ marketing manager.
The PC900 pastry chiller on display is another eye-catching product. Featuring an attractive curved glass front and glass side panels, it chills and holds goods like cakes, croissants, pies and open sandwiches in peak condition.
Williams shared Stand S251 with sister company Mono, the bakery equipment specialist.