“Diversity and cooperation across the foodservice industry are imperatives”
Kelly Barrell has joined the FEA council and will serve on both the marketing and revenue committee and its newly created media sub-group. Part of her brief is to support initiatives that will facilitate diversity not only on the FEA council, but also through the membership and in the wider foodservice equipment industry.
Barrell, who is a business development manager with Marren, has considerable experience in marketing. She is looking to help FEA forge partnerships with other organisations and associations to promote members’ interests. She says, “A personal aspiration is to help FEA strengthen the bridge between the foodservice equipment sector and hospitality operators. We need to align our efforts to help meet the challenges we all face, such as the skills shortage.
“FEA is the leading association for the foodservice equipment industry – I believe that a key objective must be to promote cooperation and coordination between all those engaged in the supply chain. Together we are stronger and will be able to further the interests not only of members but also of all those in the foodservice equipment industry.”
Paul Anderson is vice chair of FEA. He says, “Kelly brings a fresh perspective and her approach underlines the benefits and advantages of diversity – which FEA has been encouraging for many years. I know she will play a key role in taking FEA forward and helping us to promote the welfare of our members.”