UK Pavilion provides great opportunity to break into dynamic export market
CESA has warned that time is running out for companies wanting to book into the UK Pavilion for the GulfHost 2020 show. “GulfHost is a great opportunity for foodservice equipment suppliers to develop trade in this dynamic market,” says Steve Goodliff, chair of the CESA Export Group. “The potential here is fantastic and I urge any company thinking of attending to make the move – the UK Pavilion is especially useful for new exhibitors, because of the support that CESA provides as part of the package, but spaces are limited and we are filling up rapidly.”
GulfHost 2020 is at the Dubai World Trade Centre, from 6 to 8 April. CESA is once again organising the UK Pavilion and the support package includes stand construction with an enhanced shell scheme featuring an attractive design, lockable counter, carpeting, name board, lighting, power socket and table and chairs. In addition, CESA personnel are on hand before and during the show, to help with any technical or other issues, and the Association will be running a dedicated communications campaign on behalf of UK exhibitors to attract visitors to the stands.
The Alan Nuttall Partnership exhibited in 2018 – their brand, design and events manager Anne-Marie Richardson confirms the benefits of the support package. “The CESA package made for a seamless experience at an exhibition to which we were new and unfamiliar,” says Anne-Marie Richardson. “The support with the stand, graphics and on-site build-up was ideal for us and the assistance during the show was perfect.”
GulfHost is focused on catering equipment and attracts over 20,000 visitors from the Middle East hospitality market, which is why it’s such a popular show with exhibitors. Anne-Marie Richardson comments, “The show gave us some fantastic leads and has enabled us to gain traction in territories where we previously had no exposure.”
CESA has produced a GulfHost UK Pavilion brochure, including a booking form. For copies and information, contact CESA on 020 7793 3030 or email enquiries@cesa.org.uk.