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Pamper your fridge with Williams

Williams Refrigeration #loveyourfridge care packs

As part of their ongoing #loveyourfridge campaign, Williams Refrigeration is offering users a care pack with useful items to help keep fridges looking and performing as good as new.

Included in the pack is a polishing cloth, a bottle of stainless steel cleaner and a condenser cleaning brush, as well as a guide full of tips for looking after your fridge, and some stickers and sweets – so users can give themselves a treat after they’ve shown their fridge some love.

Williams Refrigeration launched their #loveyourfridge campaign and the loveyourfridge.co.uk website in order to raise awareness of the vital role played by fridges in commercial kitchens. Despite being one of the most important pieces of equipment, they are often taken for granted.

The #loveyourfridge campaign is aimed at raising awareness of the simple maintenance tasks that help keep your fridge in optimum condition and how to ensure it has the longest possible working life.

“While the best quality fridges will last the longest, they still need to be looked after properly too,” says Malcolm Harling, Sales and Marketing Director at Williams. “Even the most robust fridges, like a Williams, can benefit from some TLC. After years of unassuming service, it’s time for fridges to have their moment in the spotlight!”

For a chance to bag a care pack, simply share a picture of your fridge, or your own special tips for maintenance or cleaning, on Twitter using the hashtag #loveyourfridge.

“Whether you’re showing off a new purchase, celebrating years of hard work, or you just want to let others know your top tips for a happy fridge, join in the fun on #loveyourfridge and celebrate all things refrigeration,” says Malcolm.

Williams Refrigeration offers a comprehensive range of commercial refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, merchandisers and blast chillers.

 

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