Rational UK has increased its commitment to CEDA by becoming a Platinum Partner. The move signals an underlining of the combi steamer manufacturer’s partnership with its dealer network.
“We work very closely with our distributors – all our sales go through the network, so we are 100% reliant upon the good relationship we have with them,” says Lee Norton, managing director of Rational UK. “We have been a CEDA silver partner for many years. Forging closer links with the association gives us more opportunities to network with distributors and to update them with the latest news about our products, accessories and services.”
2014 will see Rational focussing on its programme of live demonstrations, which take place at over 90 venues around the UK. “We want to encourage distributors to exploit the potential of these events, both as sales tools and as training opportunities for clients,” says Lee. This year the regular CookingLives will be complemented by Expert Kitchen events, where distributors can invite customers who already own a Rational to find out how to realise the full potential of the latest combi steaming techniques and technology.
Rational is currently putting the final touches to a series of promotions and events for its distributors during 2014.