True increases standard warranty on refrigeration to further emphasise equipment quality and value.
From March 1st, True commercial refrigerators and freezers sold in the United Kingdom and Ireland will receive a full five-year parts & labour warranty as standard, compressor included.
“Reliability, quality and longevity have always been characteristics of True equipment” says John Lilly of True. “Kitchen operators have to rely on their refrigeration to work properly and consistently, so by offering an additional 2 years on our already great warranty, we hope to further reinforce the message that when you buy a True product, you know that it will do the job and that it is built to last.”
With over 65 years of refrigeration manufacturing experience, True leverages their reputation as a globally renowned brand to attract more customers in the UK and Ireland. “A manufacturer’s confidence in its product is reflected in its warranty,” says John. “In the UK and Irish markets, consumers have a tough job of specifying the right equipment, amongst all the different manufacturers, each claiming superiority through vague green credentials and declarations of energy-efficiency.
“We want to stand out by offering total peace of mind with every purchase of a True product. For us, this means quality equipment at a great price, with an unrivalled after-sales support service included with each and every piece of equipment.”
True believes that no other manufacturer in the market now offers a warranty process as comprehensive or straightforward. “It’s not only about the length of time covered by a policy but also how upfront and clear-cut the terms and conditions are,” says John. “We don’t have pages of small print and restrictions, so in the unlikely event that a customer does encounter issues, even if it’s a few years down the line, we’ll work with them and our nationwide network of service partners to minimise down time and get them back up and running.”
“Buying any piece of commercial kitchen equipment should be a long-term investment, and by offering these extended warranties, True is ensuring this works both ways. That’s True peace of mind.”
The complete True Refrigeration range is available through dealers across the UK and Ireland. For more information visit www.truemfg.com/uk or call True UK on +44 (0) 1709 888888.
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5YR-P&L.docx – Feb-13
Press Enquiries:
Chris Cope, True UK: +44 (0) 1709 888888; ccope@truemfg.com
For more news about True visit www.truemfg.com/uk or www.truemfg.com
About True: True is the world’s leading supplier of quality commercial refrigeration. Founded over 65 years ago in Missouri, USA, True continues to flourish around the globe by offering the best possible environment to store your food products.
True refrigeration cabinets have been tried and tested in the most demanding food service locations. Our products are made using only the best material and components and the True brand is associated worldwide with reliability, integrity and value-for-money.
Our range of food service refrigeration employs True innovations designed to increase energy efficiency and reduce running costs. Combined with incredible cabinet strength and one of the most heavy-duty refrigeration systems available in any commercial refrigerator, True products can truly claim to be “the caterer’s companion.”