One year after relaunching the Gaggia commercial range into the foodservice
sector, Watermark UK has launched a new support package for dealers and distributors. The package is based on tailoring the after sales support provided by Watermark to the level that each distributor needs.
“We’ve had an enormous amount of interest from end users and operators, both independent and groups,” says Watermark’s managing director David Lawlor. “It’s not really surprising, given Gaggia’s great name and reputation.
“On the one hand, we need to increase our distribution network to meet demand. At the same time, some distributors are wary of taking on a new range because of the service support they will have to give.”
The concept behind Watermark’s ‘new deal for dealers’ is to make it as easy as possible to sell Gaggia coffee machines. “What we are saying is, if you want to provide the whole package, machines, servicing and after sales support, that’s great, we’ll give you any help you need. On the other hand, if you just want to sell machines, we can supply the after sales support, direct to the customer.”
Lawlor adds that Watermark will offer a ‘sliding scale’, whereby new dealers gradually take over customer servicing, if they want to.
“There is huge demand for the Gaggia brand and we want to be able to meet it,” says Lawlor. “We’re offering a comprehensive range, from traditional espresso machines to fully automatic models, and while it’s clearly a premium brand the pricing is very competitive.
“The new deal makes Gaggia an even more appealing proposition, to both coffee specialists and general catering equipment distributors.”
The Gaggia range of espresso coffee machines and ancillary equipment is marketed in the UK by Watermark. For information and brochures phone Gaggia Watermark on 01494 785758, email info@watermark.uk.com or visit www.watermark.uk.com