Smaller retail sites can emulate large stores and gain high ROI by giving shoppers an alternative to queuing
Queues at customer service desks, order points or fitting and changing areas often look unsightly, especially in smaller retail sites. They can also damage a store’s reputation for customer service and hit profits, if customers decide to abandon the queue.
Call Systems Technology’s (CST) CustomerCall™ pager range provides an alternative to visible queuing, enabling retailers to serve everyone in turn, and provides a better way to manage staff resources. However, traditionally such systems have only been suitable for larger stores. With the launch of Adver-CoasterTM pagers, CustomerCall systems are now available for all queue sizes, large or small. As well as being easily extensible, the systems are compact and economic.
“Customers don’t want to stand in a queue while waiting for a kitchen designer or children’s shoe fitting,” says David Barrett, retail manager at CST. “Even timed appointments can overrun. Giving waiting customers one of our pagers allows them to look around the store until it is their turn. They are happier and they are shopping, so everyone gains.”
The new Adver-Coaster offers a traditional, ‘retro style’ pager suitable for retailers that may have up to 15 customers waiting for service. This ‘retro chic’ system provides a simple and inexpensive solution to queue management.
Customers are given a pager and can then leave the ‘queue.’ Staff press a button on the system’s base station to send a message to the pager when it’s time for customers to return.
CST’s complete CustomerCall pager range offers a choice of styles and system sizes. It is ideal for customer service desks, children’s shoe departments, lingerie fitting, paint mixing and ordering stations, in fact, anywhere queues form. The pagers help retail businesses manage customer flow and enable staff to concentrate on providing a high level of service. With less congested shop floors and no visible queues, customers wait more happily for expert kitchen designers, fitters or prescriptions since they can browse or shop.
CustomerCall pagers reduce complaints and increase sales opportunities. CST’s complete retail communications range, which includes staff pagers, retail headsets and DECT phone handsets, allows retailers to dispense with all loudspeaker announcements, giving shoppers a more conducive ambience for browsing and buying.
“Customers want good service. Our low-cost and effective ‘retro-style’ customer pager is great for smaller operations and frees customers in their busiest departments from queuing. It’s an easy way to please,” says Barrett. “These pagers can repay their cost inside a month through increased profits and staff productivity. Because they enhance customer satisfaction, they also encourage return business.”
Retailers can use advertising sleeves in Adver-Coaster pagers to promote contact information, prices or special offers. The pagers have a small footprint and stack neatly, requiring minimal space when not in use. Their batteries automatically recharge while they are stacked.
For details, freephone Call Systems Technology on 0800 389 5642 or dial 020 8381 1338, email the company at solutions@call-systems.com or visit the CST website www.call-systems.com.