Like most PR companies TPW spends a lot of time trying to keep ahead of the game (by the skin of our teeth). So every now and then it’s nice to reflect that some things have actually got a whole lot simpler. Like press packs. The picture shows me back in 2006 – as you can see, I was older, fatter and balder – sorting out the press packs at Hotelympia, the big biennial catering equipment show.
Press packs in 2006: fifty or sixty copies per client, each with a couple of press releases, maybe a CD, an image or two and a brochure or leaflet. I think we had about eight clients at the Show that year. A logistical nightmare, lugging them into the show from the car park (usually a half mile or so away), getting the final bits and bobs from the clients, collating them and then dropping them into the press office.
Fast forward to 2012: three cheers for the virtual press office and the press pack on a memory stick.
Not to mention the production-line workings of the rest of the team and having to print sticky labels to stick on the back of each and every photo!
Hooray for the virtual press office and memory sticks!