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New Retail Communications Technologies: CST’s ‘appetiser’

Stand 620, Retail Business Technology Expo, 13-14 March 2012, Earls Court, London

Call System Technology's new Quail Digital headset improves in-store communications
Call System Technology's new Quail Digital headset improves in-store communications

Call Systems Technology (CST) will demonstrate retail communication systems that help retailers achieve higher profits and deliver better service while also improving customer and staff safety.  The company’s lightweight digital headsets speed up price checks and store communication, its call buttons and customer pagers prevent customers queuing for service and fire safety systems prevent unnecessary store evacuations.

Quail Digital headsets: crystal-clear audio supports better service and store security

QDigital wireless headsets enable staff to communicate instantly, anytime.  Wearing only a lightweight, unobtrusive headset that is robust, comfortable and easy to use, without awkward cables or belt packs, users hear crystal clear audio no matter how noisy the store.  The headset’s VOX, talk-lock and push-to-talk modes enable users to remain constantly in contact.  Independent tests (1) showed that using QDigital not only saved time – for example, supermarket price checks were typically 85% faster – but also cut stock losses by around 25%.

EasyCall: simple and effective customer service

CST’s EasyCall™ system means customers in changing rooms or elsewhere in store can receive fast and discreet service.  Customers request attention simply by pushing a button that links directly to pagers or headsets worn by staff. Changing rooms and retail floors can be more lightly staffed without diminishing service so fewer shoppers walk away and sales increase.

AlarmCall and DeafCall: safety first

CST’s AlarmCall™ solves the nuisance of false fire alarms, saving retailers tens of thousands in lost profits whilst maintaining customer and staff safety.  It immediately notifies the store’s fire team of the exact location of an alarm when one triggers.  The team members then check, and, if it is false, cancel the alarm.

DeafCall™ is a highly effective safety system that alerts hearing-impaired staff to fire alarms by sending a text message with a strong vibration to their pagers.

CustomerCall: enhanced service ensures customers come back

The CustomerCall™ paging system is the best way for in-store opticians, pharmacists, children’s shoes and other busy departments to manage customer queues.  Customers who cannot be served immediately, or need to return for a prescription for example, are given a pager and can then continue shopping until paged to return to the department.  Incorporating a 10s voice message and numerical display in addition to vibration, tone and flash, CST’s CustomerCall Boomerang™ pager can give customers more useful information than other pagers.  For example, the displayed number can direct customers to the correct counter or pick-up point.  Retailers can pre-record promotional audio messages that play when the pager is messaged, enabling it to support sales campaigns.

At RBTE 2012, CST will also show its range of established retail communications products, including DECT telephone handsets and two-way radios.

(1) Research conducted in US stores in 2009

For details, freephone Call Systems Technology on 0800 389 5642 or 020 8381 1338, email the company at sales@call-systems.com or visit the CST website www.call-systems.com

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