Rational demonstrates its market leading position once again: production capacity for the new SelfCookingCenter whitefficiency has already been expanded. “Success comes from focus on customers’ needs,” says company.
Landsberg, Germany, November 2011: Since Rational launched its new SelfCookingCenter whitefficiency in September 2011 over 10,000 units have been ordered. 
Axel Roddewig is head of production for the combi steamer manufacturer based in Landsberg, Germany. He describes the Rational workforce’s performance as “extraordinary”. In the first seven weeks following the launch the factory’s five assembly lines dispatched 6,500 units from the “Testkunde”, which is where every SelfCookingCenter whitefficiency is tested before it is shipped to its final destination worldwide.
“Demand has been very high,” confirms Axel Roddewig. “We had to increase production capacity by 20% to keep pace with incoming orders. The average production was around 160 units per day before we launched the new model. Right now we are manufacturing 250 units a day and our target is 275.”
The new SelfCookingCenter whitefficiency has been described as ‘a quantum leap’ in cooking appliances in terms of efficiency and speed. “We also had to make a quantum leap in manufacturing to keep up with demand!” says Axel Roddewig. “By increasing production capacity we were able to maintain the uncompromising quality standards demanded by Rational’s company philosophy. They oblige us to deliver both the best cooking quality results for our customers and the highest possible quality in the product itself.”